The Humboldt Lodging Alliance (HLA) is a 501c6 California nonprofit corporation and is the official owners' association for the Humboldt County lodging industry. Our goals are:

To serve as the management entity for the Humboldt County Tourism Business Improvement District. HLA receives the assessment funds and spends them to increase overnight stays in Humboldt County. Started on July 1, 2012, the district will continue for five years and then be up for renewal by the lodging industry.

To give the lodging industry a greater voice. When Hoteliers, innkeepers and property managers speak with a united voice, they get heard. Issues like signage, street cleaning, panhandling, permits, and the reinvestment of transient occupancy tax money into tourism promotion affect the entire industry.

Meeting Agendas
Notice of Public Meetingv

HLA Executive Committee Meeting 

​Wednesday, September 14, 2022

Publc Meeting -422 1st St. Eureka, Ca 

Or Join Zoom Meeting

https://us02web.zoom.us/j/82425306786pwd=OWRqRVozY2tRSlM5RlBLTnlES01QUT09

Meeting ID: 824 2530 6786

Passcode: 326283




For information please email: ChuckleishmanHLA@gmail.com



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