The Humboldt Lodging Alliance (HLA) is a 501c6 California nonprofit corporation and is the official owners' association for the Humboldt County lodging industry. Our goals are:

To serve as the management entity for the Humboldt County Tourism Business Improvement District. HLA receives the assessment funds and spends them to increase overnight stays in Humboldt County. Started on July 1, 2012, the district will continue for five years and then be up for renewal by the lodging industry.

To give the lodging industry a greater voice. When Hoteliers, innkeepers and property managers speak with a united voice, they get heard. Issues like signage, street cleaning, panhandling, permits, and the reinvestment of transient occupancy tax money into tourism promotion affect the entire industry.


Meeting Agenda
Notice of Public Meeting

HLA Board Meeting

Wednesday, August 23, 2023 1PM

Attend the meeting at the Eureka Chamber
612 G. St.,
Eureka, CA 95501



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Humboldt Lodging Home Page

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                                                                                            Humboldt Destination Website
                                                                                          

Humboldt Lodging Alliance

https://us02web.zoom.us/j/81091195562?pwd=cnZUOGFRZE9QWm5aNkJQcU1hWVNSQT09


Meeting ID: 810 9119 5562


Passcode: 757665



For information contact: ChuckLeishmanhla@gmail.com

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