The Humboldt Lodging Alliance is a 501c6 California nonprofit corporation and is the official owners' association for the Humboldt County lodging industry. Our goals are:

To serve as the management entity for the Humboldt County Tourism Business Improvement District. HLA receives the assessment funds and spends them to increase overnight stays in Humboldt County. Started on July 1, 2012, the district will continue for five years and then be up for renewal by the lodging industry.

To give the lodging industry a greater voice. When Hoteliers, innkeepers and property managers speak with a united voice, they get heard. Issues like signage, street cleaning, panhandling, permits, and the reinvestment of transient occupancy tax money into tourism promotion affect the entire industry.

Humboldt Lodging Home Page

                                                                                                       Visit the official

                                                                                            Humboldt Destination Website

Humboldt Lodging Alliance

Notice of Public Meeting

Humboldt Lodging Alliance- Eureka
Executive Committee Meeting
Thursday, March 22, 2018
Noon - 2PM

Best Western Humboldt Bay
232 West 5th St